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Babolat teams up with Tennis Channel for the grass court season

The iconic tennis brand will be the presenting sponsor for the network’s innovative multi-platform coverage.

ByJon Levey

Published Jun 13, 2025

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© Newhouse Media/MB Media

Tennis Channel’s grass court coverage in the UK this summer will enjoy a dose of French flair thanks to a new partnership with Babolat.

Celebrating its 150th year in tennis, the Lyon-based, family-run company has a storied history in the sport. Whether it’s the brand’s legendary VS natural gut strings or its prized Pure Aero racquets, its equipment has been the choice of Wimbledon champions from Bjorn Borg to Carlos Alcaraz. The grass-court season is short but steeped in tradition, making the sponsorship a perfect fit for the time-honored company.

Babolat Pure Drive Wimbledon

Babolat Pure Drive Wimbledon

Advertising

The network’s multi-platform coverage of the grass court events includes live matches, post-match original programming and a daily recap show featuring The Tennis Podcast team. The fast-paced action will take place at renowned venues including Queen’s Club, Nottingham and Eastbourne. Tennis Channel’s livestream of the HSBC Championships will also be presented by Babolat.

For those who don’t already subscribe, Tennis Channel is available in the UK via tennischannel.com and streaming via distribution partners Samsung, LG, Amazon, Rakuten and Sports Tribal. Don’t miss a single shot on what’s sure to be an exciting run-up to the third jewel of the Grand Slam season.