Stan Wawrinka tabbed face of jewelry brand Messika's first men's collection

Ten years ago, Stan Wawrinka snagged the first of three Grand Slam trophies with a victory at the Australian Open. Now, the 39-year-old Swiss has a different kind of shine on him as the new face of jewelry brand Messika's first men's collection.

Dubbed "a collection that redefines how men wear jewelery, with an emphasis on movement and comfort," Wawrinka's campaign with the brand debuted this week on social media, highlighting Messika’s So Move and Move Titanium collections.

The goal, the brand says, is to make high-end jewelry that is adaptable for an active lifestyle.

Messika jewlery originated in Paris in 2005 and is run by Valérie Messika, daughter of the renowed diamond merchant André Messika, and the company boasts nearly 300 boutiques worldwide.

Wawrinka has long been associated with Audemars Piguet watches, and famously wore the pricey timepieces in each of his Grand Slam victories. In various collaterals for the campaigns, Wawrinka is seen wearing the Move Titanium bangles, which come in black, natural silver, and graphite titanium metals with corresponding diamonds and retail between $2,000 and $3,000; the Move Titanium cord braclets, which have titanium metal and diamond accents; and LM pendandt necklaces, which are inspired by military dog tags and retail in the neighborhood of $1,600.

"Known for his raw power and legendary presence on the court, [Wawrinka] perfectly embodies the spirit of Messika’s creations," the brand wrote on social media.

"I admire Stan's talent and his incredible track record," Messika, who was also the creative director for the campaign, added. "Bouncing back, being one step ahead, knowing how to anticipate the trend, like in tennis—that speaks to me a lot, because as an entrepreneur and designer, I am always focusing on the next move."