The Business of Tennis
Why the Australian Open is streaming live tennis with gaming-style player avatars
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Why the Australian Open is streaming live tennis with gaming-style player avatars
The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video-game form.
Published Jan 16, 2025
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Daniil Medvedev's digital avatar smashes his racquet against a net camera on the Australian Open's animated live stream.
© Tennis Australia/Associated Press
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About 165,000 viewers tuned in to watch Joao Fonseca upset No. 9 seed Andrey Rublev in animated form.
© Tennis Australia/Associated Press