“I’m No. 2 in the world in doubles and I still don’t have a clothing sponsor,” the American said. “Why not take it into my own hands and do my own thing?”

From player-designed custom kits to meme-worthy colorways, this year’s event blurred the lines between sport and style more than ever before.

Elsewhere Tuesday, Elliot Spizzirri erased a 0-6 deficit in a first-set tiebreaker and Taylor Townsend saved a pair of set points.